Redesign the site with optimized templates to support the new brand style and increase engagement.
The Doctor's Company - Home Design
- The Doctor's Company - Home Design
The Project
The Doctors Company is the largest physician-owned medical malpractice company in the U.S. They know all about best practices for medical care, but it was my job to help them understand UX best practices for their website. While I focused on wireframing key templates, my visual design colleagues re-branded the site for a new look and feel.
My Role
- Heuristics analysis
- Competitive audit
- Wireframes
- Prototype
- Functional specifications